The shrimp farm:
Several entrepreneurs had the idea of breeding shrimp in an aquaculture facility in Germany in order to counter regional, fresh products with global mass production. The idea was to implement a completely sustainable concept (from rearing to delivery) while paying maximum attention to animal welfare. A company was founded and the financing was in the final stages. Then there were changes in management.
As is so often the case in the lives of sales and marketing consultants, projects come up at very short notice. We were asked to develop a complete go-to-market strategy within a very short space of time. We only had a few weeks to do this.
Our key advantage is an efficient combination of consulting and interim management. We don't talk about it, we do it and achieve results!
This allowed us to design, implement and continuously expand the go-to-market strategy.
Sven Martens was appointed Head of Sales and Marketing (ad interim) and implemented the entire market transition from the strategic planning of the sales and marketing strategy to the operational launch of the brand.
In addition to the normative and strategic planning, we have drawn up the complete marketing mix : Product sizes, price thresholds and prices, sales channels, brand messages, corporate identity, USP, UVP, EAP, advertising channels, content plans and marketing priorities, budgeting, channel mix and much more.
The accompanying agencies were selected in consultation with the management. Partner agencies from the fields of web design, online and offline marketing, content seeding and PR editing were involved.
The largest social community in the reference market was established even before the go-live in the market. Clearly structured editorial plans for the product and the company's sustainable idea inspired the community over a longer period of time and just in time for the opening of the online store. Listings and discussions with the largest retail partners and renowned restaurants were achieved, a separate B2B area was created and sales representatives were selected for the operational implementation.
We wish the shrimp farm continued success and would like to thank them for their cooperation. A great project!
Martens & Kollegen - Düsseldorf
Web: Martens-Colleagues.com